10 Digital Marketing Strategies Your Brand Should Be Utilizing in 2020

Finding the right marketing strategies to take your business to the next level can be rewarding for your brand. And if you’re looking to further your reach and gain more traction with your audience online, these ten marketing strategies are what you need to implement this year.

The experts at Clearbridge Branding Agency share their insight on which marketing strategies will help you in 2020. Here’s what they say. 

Marketing Strategies You Should Be Using Online

Amplify Your Value

If the content you craft and curate on social media isn’t providing value to your consumer, what is the purpose? Work on delivering high-quality content and strengthening the value of your posts so that followers (and potential customers) have a real reason to follow you.

Craft More Visual Content

Visual content is consumed at a much higher rate than plain text content, says Clearbridge. Ensure your content on social media, on your website, and in your email marketing is presented beautifully and in innovative ways.

Humanize Your Brand

In the age of technology, bots, and endless automation, there can sometimes be a fine line between convenience and dissatisfaction or disinterest by consumers. Among the many marketing strategies out there for brands, this one is a must. Let your people be the face of your brand. In your email marketing, consider having it come from a person instead of your brand name. Get your employees in front of the camera on social media, and inject some humanity into your brand. Speaking of…

Keep Using Video

Video in feeds across all platforms on social media continues to grow in 2020. If you’re not utilizing video (including livestreaming) to showcase your products, services, and values as a brand, you’re missing a large piece of the puzzle.

Optimize Google My Business

Optimizing your Google My Business page is crucial—not just a consideration. This free tool displays your telephone number, reviews, map location, hours of operation, and much, much more. If you’re a jewelry store, it might display your products. If you’re a restaurant, it can allow customers to make a reservation within a few clicks. If you haven’t taken ownership of your GMB listing, Clearbridge Branding urges you do so.

Consider Smart Bidding

Smart Bidding is a way to automate your ad spend in Google Ads to maximize clicks, reach higher conversion rates, and improve the overall performance of your ads. Using an advanced machine learning algorithm, Smart Bidding offers a smarter way to get the most out of your ad spend and convert more clicks to customers.

Make Use of Email Automation

Email marketing is far from dead, says Clearbridge Branding Agency—and if you’re not using automation in your email marketing strategy, there’s a lot of data about your customers and your reach that you’re missing out on. Email automation

Encourage Employee Advocacy

Employee advocacy is a vital part of growing your business and generating more word of mouth. By creating a positive, fulfilling work environment, you can build better relationships with the people you work with, and in turn, they will want to advocate your brand. Asking employees to share your brand’s social media posts or post photos of themselves with your product or in a branded shirt, for example, are just a couple of ways you can utilize their advocacy.

Devise an SEO Strategy

If you’re not utilizing SEO in your digital marketing strategy in 2020, you’re already late to the game—but that doesn’t mean you can’t start now! Thinking critically about keywords and consumers can help you arrive at the right strategy so you can optimize your website for Google’s bots to scan and rank your page higher in page listings.  

Update Your Website

Your website is a hub for your brand. It should provide value for your consumer, mirror your brand identity, be visually appealing, and easy to navigate. With bounce rates soaring and attention spans waning, consumers don’t have time to dig. If your website is out of date, there’s no better time than the start of a new decade for a refresh.

Looking to give your brand a boost in 2020? Clearbridge Branding Agency brings together the sharpest minds in the business for a team you can trust to take your business to the next level. Click here to learn more about their services and contact them today to set up a meeting about your brand.    

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