For many brands, social media shares are down, and marketers are looking for ways to make their social media content more shareable. Can it be done? Social media is not a sound science, but that doesn’t mean there aren’t ways to increase the shareability of your posts. So, how can you craft content that cuts through the noise and garners more shares?
The social media experts at Clearbridge Branding Agency share (see what we did there?) these tips on creating more shareable content.
Making Your Social Media Content More Shareable
The goal of any good marketer, whether online or off, is to spark an emotional reaction in your audience. This isn’t always easy. In fact, it can be pretty tough. However, tailoring your social media content to capture the experience and impact your product or service offers is much more favorable than shooting from the hip with cold and salesy dreck.
Use your words.
Whether that’s crafting a killer headline or a spellbinding hook in your social media copy, say it with style and use your wit. If you’re sharing a blog you’ve written on social media, be sure your headline is a scroll-stopper—just don’t be a click baiter. For social media posts, keep it short, but make sure it’s sweet. Add some zest. Make it spicy.
Walk a mile.
In their shoes! Blindly crafting social media content for your audience without knowing the first thing about them will always be unsuccessful. Dig a little deeper (actually, a lot deeper). Switch off the marketing, business-minded voice in your head, and walk a mile in your customers’ shoes. What do they really want from you? What would you want from other brands like yours in social media content as a customer first and a marketer last?
Know what’s up.
Stay in-the-know about what’s currently trending on social media. Due to its relevance, trending content is more likely to be shared. It seems like there’s a new “challenge” every other week on social, so don’t be afraid to jump in and stay relevant. Create content that occasionally tips its hat to pop culture or current events (so long as it’s appropriate).
There’s room for humor in many avenues of marketing, says the social media team at Clearbridge Branding Agency. However, knowing if humor is appropriate for your vertical often relies on what you do and who your audience is. If you’re a funeral home, for example, it’s probably not a good idea to adopt a humorous voice on social media. That said, if you make and sell ice cream or you’re an up-and-coming phone app developer, injecting a little humor in your social media content can help humanize your brand and create a stronger connection with your audience. And it may also make your content more shareable.
Social media is fraught with nostalgia. From the ten-year challenge to listicles of forgotten toys from the 90s, people love to relive positive past experiences. So, how can you translate nostalgia to your brand? Pay homage to memories your customers may have forgotten. Use a milestone anniversary for your company as an opportunity to share your history in photos, video, and social posts. Nostalgia is a powerful tool to connect.
Looking to shake up your social media game in 2020? Clearbridge Branding Agency crafts award-winning social media content, and they’re ready to share their secrets with you! Contact them today to learn more about their social media training and management services: 856.327.4141.