There’s no denying that a logo says a lot about a brand. From color to font choice, every aspect plays a role. And if you’re wondering when it’s time for a logo redesign, there are few things to consider before you dive in without knowing what boxes you need to check for an update. The experts at Clearbridge Branding Agency offer their insight on what your logo should accomplish.
Here’s what to consider if you’re contemplating a logo redesign for your brand.
Deciding When it’s Time for a Logo Redesign
Step into the shoes of your consumer. How might they perceive your logo from an outsider’s perspective? What does your current logo say without context? Does it tell your consumer that your organization is modern and professional or outdated and out of touch? Your logo’s importance is paramount, says the creative team at Clearbridge Branding Agency. If it’s not keeping up with the times, consumers may distrust your brand. An outdated logo relays a message that what you offer as a business may be obsolete. In a world where image is everything, as much as you may hate it, your brand must adapt to be relative.
If your logo doesn’t reflect your brand’s identity as it has evolved over the years or doesn’t mirror the message of contemporary design, it may be time to rethink your logo.
Elements of a Strong Brand Logo
In our modern age, it’s key for your brand’s logo to be the holy trinity: simple, memorable, original. And while simplicity in modern design is a trend that can tend to chase its own tail and impede originality, it’s key for your brand to be modern but stand out in an overcrowded market. It’s no easy feat. But above all else, your logo needs to capture and establish a clear identity. Who are you as, not just a business, but a brand? This is a question the creative minds at Clearbridge Branding Agency say should start any conversation about your brand’s creative, including its logo.
Are you ready for a refresh or a logo redesign? The creative team at Clearbridge Branding Agency has every tool to take your brand beyond what’s expected in your industry. Catch more attention and give your brand a boost with a logo overhaul from the east coast experts.