Your website is a window for your brand. A place in cyberspace where visitors can understand what you do, why you matter, and why they should trust you before a competitor. If you’re wondering if it’s time for a new website, there are certain signs that tell all. A new website can be an important next-step for your brand if your site is still stuck in the dark ages.
Here are four telltale signs you need a new website according to Clearbridge Branding Agency.
#1: Your website isn’t mobile-friendly.
If your website isn’t optimized for mobile, you’re missing out on potential customers. Your website should be all about user experience, according to Clearbridge Branding Agency. And since more than 50% of all web traffic generated is through a mobile device, you want to ensure users have a positive experience when visiting your site. Things like accessibility, ease, and loading time are all important factors in ensuring your mobile-friendly site delivers what visitors want from your brand. Make it simple for them to find what they need to find.
#2: Your bounce rate is high.
After spending some time with Google Analytics, you might notice your bounce rate is high. What does this mean? A bounce rate refers to the percentage of web traffic visiting a site going no further than the page they landed on. You want your website to be the proverbial rabbit hole, enticing visitors to look elsewhere on your site to find solutions, products, services, and information. If your bounce rate is high, it may be time for a new website.
#3: Your brand has outgrown the current site.
Your website is a direct reflection of your brand—and if your brand has undergone a refresh or rebranding, you’ll want your website to mirror that. A new logo, shift in color palette, or new direction for the brand can all clash with an outmoded design or aesthetic.
#4: It’s been more than five years since a redesign.
A lot can change in five years—and we’re not just talking about a website looking dated. Major, structural changes can shift over the course of a few years. Clearbridge Branding Agency suggests a website redesign every five or so years to keep up with current UX trends.
Are you looking for a new website design that will correct these issues? Contact Clearbridge Branding Agency to learn how they can create a website that will drive more online traffic your brand. From website creation to search engine optimization and even social media training, the experts at Clearbridge Branding Agency know the importance of your digital online presence.