You’ve probably heard of a little thing called influencer marketing—but what is it, and how can it help brands build a faithful following? The experts at Clearbridge Branding Agency share their insight on influencer marketing and how it’s changing the way consumers engage with products and brands.
What, exactly, is influencer marketing?
Let’s answer that question with an example. Kylie Jenner—heard of her? She recently landed the title of youngest self-made billionaire at the tender age of 21. Although, many have something to say about the credence of her “earning” that title.
Despite that, the young influencer currently earns $1 million to post a single promotion on her Instagram. Yup—a single post. And brands are more than willing to cough it up to get their products in front of the eyes of her 135 million followers.
But top-billed celebs aren’t the only influencers changing the landscape of modern day marketing, according to Clearbridge Branding Agency. Brands are cashing in on local celebrities, socialites, and influencers in their area to push their product and increase brand awareness.
But how can a small business make use of influencer marketing? The same way many businesses are using influencers in their area to sell their product on social media. Followers equal reach. And like anything, you get what you pay for. But that doesn’t mean a brand can’t reap favorable results from influencer marketing in a small town or with a smaller budget than big-box competitors. It just means a brand needs to do some homework and find the right people in their area who have the followers and the force.
What doesn’t fly in influencer marketing
Influencer marketing helps brands reach a more targeted audience. So, it doesn’t work to generalize promotions across different influencers. One size does not fit all—and, so, you’ll want to be specific in your product posts.
How the layman often goes about connecting with influencers poses other problems. Basing your selection solely on follower count is an amateur approach. Yes, followers equal reach. But will you be reaching your target market based on an influencer’s ultra-targeted followers? If you’re selling new luxury homes , do you really want to reach the audience of a 20-year-old? It’s important to do your homework and get intimate with your target audience prior to working with any influencer says Clearbridge Branding Agency.
But if you do understand the pitfalls and advantages of influencer marketing, it may be just the right move for you.
Need help landing the right influencer for your brand? Clearbridge Branding Agency, located in Glassboro, NJ, can help your brand navigate the world of influencer marketing. Visit them online or contact them directly to learn how they can boost your social media marketing efforts.